Shows / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna…
Episodes
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat CustomersHow a Wine Brand Uses Post-Purchase Survey Data to Trigger Repeat Emails
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer wine brand uses post-purchase survey data to trigger…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses SMS to Boost Repeat Rate by 60 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer tea brand increased its repeat purchase rate by 60 percent…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Protein Brand Uses Email to Win Back Gym Dropouts
Lucas and Luna examine how a DTC protein powder brand called Ripped Science uses a three-email win-back sequence to re-engage customers who stop ordering after…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Customer Surveys to Drive Repeat Purchases
Lucas and Luna explore how a direct-to-consumer pet supply brand uses post-purchase customer satisfaction surveys to boost repeat purchases by 25 percent. The…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Email to Recover Lapsed Customers
In this episode, Lucas and Luna dive into how a mid-size supplement brand, Vital Nutrients, used a three-email re-engagement sequence to recover 12% of lapsed…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Subscription Email to Boost Retention
In this episode, Lucas and Luna explore how a beauty brand transformed its retention strategy by shifting from one-time purchase emails to a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses SMS to Boost Repeat Purchase Frequency
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific case study of a supplement brand that increased repeat purchase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses SMS to Recover Lapsed Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a pet food brand used targeted SMS campaigns to win back customers who…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Birthday Email to Boost Repeat Rate by 50 Percent
For episode 100 of The Retention Marketing Podcast, Lucas and Luna dive into a specific case: how a mid-size beauty brand called Luna & Sage (fictional) uses…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses Email to Reduce Repeat Purchase Time by 30 Percent
Lucas and Luna dive into how a direct-to-consumer skincare brand called GlowTheory used a data-driven email sequence to shorten its average repeat purchase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Post-Purchase SMS to Boost Repeat Rate by 30 Percent
In this episode, Lucas and Luna break down how a mid-size pet brand, Paws & Co., used a clever SMS sequence triggered immediately after delivery to increase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Post-Purchase Email to Drive Repeat Orders
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a mid-size supplement brand uses a specific post-purchase email sequence to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Abandoned Cart SMS to Win Repeat Customers
Episode 96 of The Retention Marketing Podcast. Lucas and Luna dig into how a pet supply brand, Pettail, uses abandoned cart SMS messages to convert one-time…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Gift Cards to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a beauty brand used gift cards to boost repeat purchases by 25 percent. They…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Product Sampling Email to Boost Repeat Rate
In episode 94 of The Retention Marketing Podcast, Lucas and Luna unpack a specific retention tactic that doesn't get enough airtime: product sampling…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Product Reviews to Drive Repeat Purchases
Lucas and Luna explore how a direct-to-consumer skincare brand called Dermatica uses post-purchase product review requests to increase repeat purchase rate by…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why One Brand Uses Return Data to Trigger Repeat Emails
Lucas and Luna explore how a premium apparel brand uses return data as a trigger for retention emails. When a customer returns an item, the brand sends a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses QR Codes to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a pet food brand called Fetch & Feast used QR codes on packaging to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses SMS to Shorten Repeat Purchase Cycles
In this episode, Lucas and Luna examine how a pet food brand used targeted SMS campaigns to shorten the average time between repeat purchases from 45 days to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why One Brand Tracks Repeat Purchase Timing with AI
Lucas and Luna dive into how a DTC coffee brand uses machine learning to predict the optimal time to send each customer a reorder reminder via SMS. By…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses Referral SMS to Boost Repeat Rate by 60 Percent
Lucas and Luna dig into a specific referral campaign from a mid-sized tea brand called Leaf & Bloom. Over six weeks, the brand ran a two-touch SMS referral…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses SMS to Slash Churn with Pre-Cancellation Offers
Lucas and Luna break down how a mid-sized specialty coffee roaster cut its monthly subscription churn rate from 6.8 percent to 3.2 percent in five months by…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Snack Brand Uses SMS to Sell Out New Flavors to Existing Customers
Episode 86 of The Retention Marketing Podcast: Lucas and Luna dive into how a direct-to-consumer snack brand uses SMS to drive repeat purchases by giving…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Welcome Emails to Drive Repeat Purchases
On this episode of The Retention Marketing Podcast, Lucas and Luna explore how a specialty coffee roaster called Counter Culture built a welcome email sequence…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses SMS to Recover Lapsed Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet food brand called PetPlate used a targeted SMS reactivation campaign to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet brand named Bark & Root uses post-purchase order add-ons to increase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Lifecycle Milestones Email to Boost Repeat Rate
Lucas and Luna explore how a pet food brand called Bark & Bowl uses lifecycle milestone emails—adoption anniversaries, birthday greetings, and weight-change…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses SMS to Build a Subscription Habit
Lucas and Luna dive into how a direct-to-consumer tea brand, Steep & Sip, transformed its one-time buyers into monthly subscribers using a carefully timed SMS…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent
In this episode, Lucas and Luna drill into how a mid-sized coffee roaster—let's call it 'Morning Fuel'—used SMS to turn one-time buyers into…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Denim Brand Uses SMS to Turn One-Time Buyers into Regulars
Lucas and Luna dive into how a direct-to-consumer denim brand uses a specific SMS sequence combining product care tips, personalized style recommendations, and…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Multi-Touch Email to Win Back Lapsed Customers
In this episode, Lucas and Luna dig into how a mid-sized DTC home goods brand used a five-email win-back sequence to reactivate 22% of customers who…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent
Lucas and Luna dive into how a specialty coffee roaster, Blue Bottle, used SMS to turn one-time holiday buyers into regular subscribers. The brand sent a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Personalized SMS Boosts Repeat Rate by 30 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer coffee roaster used personalized SMS campaigns to boost…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Footwear Brand Uses Post-Purchase Surveys to Boost Repeat Rate
In this episode of The Retention Marketing Podcast, hosts Lucas and Luna explore how an independent footwear brand used a simple post-purchase survey to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Birthday Rewards to Boost Repeat Purchases by 40 Percent
Lucas and Luna dive into the data behind birthday marketing. Using a mid-size apparel brand as a case study, they explore how a simple birthday reward program…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Subscription Brands Use Exit Surveys to Slash Churn
Episode 73 of the Retention Marketing Podcast with Fexingo dives into a tactic most subscription brands overlook: the exit survey. Lucas and Luna break down…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Brand Uses SMS to Reactivate Customers Post-Purchase
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how one direct-to-consumer apparel brand, Taylor Stitch, uses SMS to turn one-time…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Cereal Brand Uses Email to Win Back Lapsed Customers
Lucas and Luna dive into the email win-back strategy of a fictional cereal brand, Tasty Grain Co., which recovered 18 percent of lapsed customers in Q2 2026…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Fashion Brand Uses Abandoned Cart SMS for Repeat Sales
In Episode 70, Lucas and Luna dive into how a fashion brand, Threads & Co., uses abandoned cart SMS to convert window-shoppers into repeat buyers. They break…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Post-Purchase Email Sequences to Drive Repeat Orders
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the mechanics of post-purchase email sequences—those automated messages that start…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Post-Purchase Email to Build Habit
Lucas and Luna examine how one supplement brand uses a carefully sequenced three-email post-purchase campaign to turn first-time buyers into daily users. The…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Birthday Emails to Boost Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the surprising power of birthday emails. They explore how a mid-size beauty brand…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Referral Programs to Triple Repeat Rate
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the mechanics of referral marketing as a retention driver, using the case of a DTC…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Email to Boost Repeat Purchases in 2026
In this episode, Lucas and Luna explore how a mid-size supplement brand called Nourish+ used a combination of post-purchase email sequences and dynamic content…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Grocer Uses Email to Close the Feedback Loop
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific tactic from a regional grocery chain in the Midwest: using…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Tiered Loyalty to Triple Repeat Rate
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a mid-size beauty brand, Glow Theory, redesigned its loyalty program around…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Mattress Brand Uses Returns Data to Boost Repeat Sales
In this episode, Lucas and Luna explore how a DTC mattress company turned a logistical headache—returns—into a goldmine for retention. They break down how the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Email to Boost Repeat Sales by 50 Percent
In this episode, Lucas and Luna dive into how a pet food company, Bark & Whisker, used lifecycle email campaigns to increase repeat purchase rates by 50…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Hotel Chain Uses Post-Stay Email to Drive Repeat Bookings
Lucas and Luna explore how one hotel group uses a specific post-stay email sequence to boost repeat reservations by over 30 percent. They walk through the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Food Brand Uses SMS to Turn One-Time Buyers into Regulars
Many brands send SMS blasts and hope for the best. But the best programs use behavioral triggers tied to purchase timing. In this episode, Lucas and Luna break…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Reminder Emails to Boost Repeat Sales by 30 Percent
Lucas and Luna dive into a specific retention tactic: reminder emails triggered by product lifecycle data. They examine how a small DTC brand selling air…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Empathy-Driven Subject Lines to Boost Email Open Rates
In this episode, Lucas and Luna explore a fresh approach to email retention marketing: using empathy-driven subject lines to re-engage lapsed customers. They…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Retailer Used Personalized Email to Re-engage Dormant Customers in 2026
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a mid-sized retailer leveraged personalized email campaigns to re-engage…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses Subscription Pauses to Reduce Churn
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how one pet food brand, Ollie, uses a counterintuitive subscription feature—the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses SMS to Recover 25 Percent of Churned Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a beauty brand called Glossier used a strategic SMS campaign to recover 25…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a DTC Brand Used SMS to Recover 15 Percent of Churned Customers
Episode 53 of The Retention Marketing Podcast dives into how a direct-to-consumer bedding brand called Brooklinen used a strategic SMS campaign to win back…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Chain Uses Gamified Punch Cards to Drive Repeat Visits
Lucas and Luna dig into the loyalty mechanics behind a national coffee chain's digital punch card program. They break down how the chain redesigned its…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses SMS to Predict When Customers Will Churn
Lucas and Luna dive into how a mid-market DTC brand called Pique Life uses purchase-frequency data and SMS triggers to predict churn before it happens. Lucas…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Predictive Analytics to Predict Repeat Purchases
In this milestone 50th episode of The Retention Marketing Podcast, Lucas and Luna explore how a fast-growing DTC pet food brand, Ollie, uses predictive…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Email to Boost Repeat Sales by 50 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer pet food brand used a simple post-purchase email sequence…