Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Denim Brand Uses SMS to Turn One-Time Buyers into Regulars
Lucas and Luna dive into how a direct-to-consumer denim brand uses a specific SMS sequence combining product care tips, personalized style recommendations, and early access to new drops to increase repeat purchase rate by 35% in six months. Lucas breaks down the three-message flow: a post-purchase care guide, a 30-day style suggestion, and a 60-day exclusive preview. Luna questions whether SMS fatigue offsets the gains, and they discuss opt-in rates, segmentation, and the importance of value-first messaging. The episode includes a lighthearted sidebar about listener support keeping the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.