Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent
Lucas and Luna dive into how a specialty coffee roaster, Blue Bottle, used SMS to turn one-time holiday buyers into regular subscribers. The brand sent a series of three text messages over 30 days after a customer's first purchase: a brewing tip, a flavor recommendation based on purchase history, and a limited-time offer for a subscription at 15% off. The result: a 42% increase in repeat purchases within 60 days among SMS-opted-in customers. The hosts break down the timing, copy, and data behind the strategy, and discuss why SMS outperformed email for this audience.
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The skinny
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