Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Cereal Brand Uses Email to Win Back Lapsed Customers
Lucas and Luna dive into the email win-back strategy of a fictional cereal brand, Tasty Grain Co., which recovered 18 percent of lapsed customers in Q2 2026. They break down the three-email sequence: a 'we miss you' discount, a customer feedback survey, and a personalized product recommendation based on past purchases. Luna shares data on win-back email effectiveness, and they discuss why timing and subject line empathy matter more than discount size. A concrete case study for any marketer struggling with churn recovery.
#EmailMarketing #WinBackStrategy #CustomerRetention…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.