Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Welcome Emails to Drive Repeat Purchases
On this episode of The Retention Marketing Podcast, Lucas and Luna explore how a specialty coffee roaster called Counter Culture built a welcome email sequence that turns one-time buyers into loyal subscribers. They break down the three-email flow: a storytelling origin email, a brewing guide email, and a community invitation email. They share the specific open and click-through rates Counter Culture saw after redesigning their welcome series, and explain why the timing of the second email matters more than most brands think. Lucas also digs into how Counter Culture uses data from the welcome…
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