Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Post-Purchase Email Sequences to Drive Repeat Orders
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into the mechanics of post-purchase email sequences—those automated messages that start after a customer clicks 'buy.' They break down a specific case: how a mid-size DTC furniture brand, Burrow, uses a five-email sequence to turn a one-time sofa buyer into a repeat customer. Lucas shares the exact timing and content of each email—from order confirmation through 'we miss you'—and explains why the third email (shipping with care instructions) has a 45 percent open rate and drives the most follow-on…
The skinny
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