Shows / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna…
Episodes
The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat CustomersHow a Wine Retailer Uses SMS to Retain Through Predictive Reordering
In this episode, Lucas and Luna explore how a wine retailer uses SMS to retain customers through predictive reordering. They discuss the retailer's…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Insurance Brand Uses Email to Retain with Claim Delight
Lucas and Luna dig into a retention strategy most brands overlook: using the claims process as a surprise-and-delight moment. They look at how a pet insurance…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Meal Kit Brand Uses Email to Retain Subscribers Through Recipe Personalization
In this episode of The Retention Marketing Podcast, hosts Lucas and Luna dive into how a meal kit brand uses email to retain subscribers through recipe…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Meal Kit Brand Uses Email to Retain Subscribers Through Recipe Personalization
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a leading meal kit brand uses email to keep subscribers engaged and loyal…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Your Loyalty Points Expire and How to Fix It
Lucas and Luna dig into one of the most quietly destructive forces in retention marketing: points expiry. Most loyalty programs punish their best customers…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Meal Kit Brand Uses SMS to Save Cancelers
Meal kit brands live or die by repeat orders, and churn spikes are brutal. In this episode, Lucas and Luna dig into a specific retention play: how one meal kit…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Retains with SMS Loyalty Tiers
Most loyalty programs reward the wrong behaviour — big one-time spends instead of steady repeat purchases. In this episode, Lucas and Luna dig into how a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Welcome Emails Set the Tone for Repeat Purchases
In Episode 161 of The Retention Marketing Podcast, Lucas and Luna explore the underappreciated power of welcome emails in driving long-term customer retention…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Watch Brand Retains Customers with Email and SMS
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a microbrand watch company uses a blend of email and SMS to turn…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses SMS to Win Back Lapsed Customers
In Episode 159 of The Retention Marketing Podcast, hosts Lucas and Luna explore how a skincare brand successfully uses SMS to re-engage lapsed customers after…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Wine Retailer Uses Email Reminders to Retain Buyers
Most wineries chase new buyers. This one built a retention engine around a simple ritual: the refill. In this episode, Lucas and Luna dig into how a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Wine Club Uses Email to Retain Members
Lucas and Luna dive into the mechanics of a wine club's email retention strategy, focusing on the 'allocator' model used by high-end wineries…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Chain Uses SMS to Retain Through Predictive Reordering
In episode 156 of The Retention Marketing Podcast, Lucas and Luna dive into a fresh angle: using SMS to drive repeat purchases through predictive reordering…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses Birthday Emails to Retain Customers
In this episode, Lucas and Luna explore how a DTC skincare brand turned a standard birthday email into a retention engine. They break down the psychology…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Grocery Chain Uses Email to Save At-Risk Shoppers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a regional grocery chain uses email to win back at-risk shoppers before they…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Retains With Automated Smart Feeders
In this episode, Lucas and Luna explore how a leading pet food brand uses its smart feeder app to drive repeat purchases and deepen customer loyalty. They…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses SMS to Retain Through Personalized Feeding Reminders
In this episode, Lucas and Luna explore how a DTC pet food subscription brand, exemplified by The Farmer's Dog, uses SMS to retain customers through…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Your Loyalty Program Is Quietly Killing Repeat Purchases
Loyalty programs are everywhere, but most are hurting retention more than helping. In this episode, Lucas and Luna break down the psychology of points fatigue…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Owala Uses Email to Drive Repeat Water Bottle Purchases
In episode 150 of The Retention Marketing Podcast, Lucas and Luna explore how Owala, the water bottle brand behind the viral FreeSip lid, uses email and SMS to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a DTC Mattress Brand Uses Email to Retain Through Sleep Coaching
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a direct-to-consumer mattress brand goes beyond the purchase to keep customers…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Retains Subscribers Through Seasonal Flavor Drops
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a specialty tea brand keeps subscribers engaged through seasonal flavor drops…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Cashmere Sweater Brand Uses SMS to Retain via Weather Alerts
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a luxury cashmere brand uses weather-triggered SMS to boost repeat purchases. By…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a CPG Brand Uses Email to Retain Customers Through Product Education
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a consumer packaged goods brand leverages educational email content to drive…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Meal Kit Brand Uses Email to Retain Subscribers Through Recipe Personalization
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a leading meal kit brand uses email to keep subscribers engaged by personalizing…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses Email to Retain Subscribers Through Flavor Exploration
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a premium tea subscription brand, Tea Runners, retains customers by turning…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Email to Retain Subscribers Through Sensory Storytelling
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a specialty coffee brand uses email to retain subscribers by turning each…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Cashmere Brands Use Email to Retain Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how luxury cashmere brands are using email to keep customers coming back season…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Glossier Uses Email to Retain Customers Through Community
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Glossier uses email to build a community that keeps customers coming back. They…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Plant Subscription Brand Retains Customers with Email Care Tips
Leaf & Loom, a direct-to-consumer plant subscription brand, boosted repeat purchases by 35% using a smart email sequence: welcome series with care guides…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Stitch Fix Retains Clients With Personalized Emails
Stitch Fix is famous for its personalized clothing subscription, but the real retention engine lies in its email strategy. In this episode, we break down how…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Ritual Uses Email to Win Back Lapsed Subscribers
In this episode, we dive into the win-back email strategy used by Ritual, the vitamin subscription brand. Lucas and Luna break down the three-email sequence…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Sephora Uses Email to Drive Repeat Purchases Through Beauty Insider
Lucas and Luna dive into Sephora's Beauty Insider loyalty program, revealing how the beauty giant uses email to drive repeat purchases. They explore the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Hotel Chain Uses Email to Reclaim Expiring Loyalty Points
In episode 136 of The Retention Marketing Podcast, Lucas and Luna explore how a major hotel chain uses a three-email series to prevent loyalty points from…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How On Running Uses Restock Alerts to Drive Repeat Purchases
In this episode, we examine how On Running, the Swiss running shoe brand, turns product scarcity into a retention engine. When a limited-edition colorway sells…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Book Subscription Brand Uses Email to Retain Members Through Community and Challenges
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer book subscription brand—call it PageTurners—used email to…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Winc Uses Email Tasting Notes to Retain Wine Subscribers
In this episode of The Retention Marketing Podcast, we dive into how wine subscription brand Winc uses personalized email tasting notes and food pairing…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Atlas Coffee Club Uses Email to Drive Subscription Retention
Episode 132 of The Retention Marketing Podcast explores how Atlas Coffee Club uses a carefully timed email sequence to turn a monthly coffee subscription into…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Bombas Uses SMS to Drive Repeat Purchases Through Social Impact
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Bombas, the sock-and-apparel B Corp, uses SMS marketing to turn a one-time buyer…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Home Fitness Brand Emails Workout Plans to Boost Repeat Purchases
In Episode 130 of The Retention Marketing Podcast, Lucas and Luna explore how a home fitness brand used email to dramatically increase customer repurchase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses SMS to Win Back Lapsed Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how a mid-size skincare brand called Nourish & Bloom used a strategic SMS…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Accessory Brand Uses SMS for Customer Retention
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet accessory brand uses SMS to retain customers after the initial purchase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Home Cleaning Brand Uses SMS to Retain Customers After Service Gaps
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a home cleaning brand, FreshNest, uses SMS to re-engage customers after service…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Baby Brand Uses Email to Win Back Sleep-Deprived Parents
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna dive into how a baby gear brand uses email to retain customers during the…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Denim Brand Uses Email to Build a Lifetime Wardrobe
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a sustainable denim brand uses email to transform one-time jeans…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Beauty Brand Uses Email to Recover Abandoned Carts
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific case study of a beauty brand that recovered 20 percent of abandoned…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Abandoned Browse Emails to Drive Repeat Sales
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific tactic: abandoned browse emails. They examine how a home goods brand…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses Referral Emails to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a premium pet food brand turned one-time buyers into loyal customers by…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Post-Purchase SMS to Fuel Repeat Sales
In this episode, Lucas and Luna dive into how a direct-to-consumer skincare brand, Dewleaf, turned post-purchase SMS from a transactional necessity into a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Kitchenware Brand Uses Recipe Emails to Drive Repeat Purchases
In this episode, Lucas and Luna unpack how a mid-sized kitchenware brand, 'Stovetop & Co.,' turned its recipe email series into a repeat-purchase…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Clothing Brand Uses SMS to Sell Excess Inventory Without Discounting
Most brands panic-sale when inventory piles up — slashing prices, eroding margins, training customers to wait for discounts. But this week on The Retention…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses SMS to Retain Customers After Price Hikes
Episode 118 of The Retention Marketing Podcast with Fexingo dives into a specific challenge: how do you keep customers loyal when you're forced to raise…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Mattress Brand Uses Email to Combat the One-Buy Problem
In episode 117 of The Retention Marketing Podcast, Lucas and Luna explore the 'one-buy problem' facing direct-to-consumer mattress brands. They dive…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Fashion Brand Uses Textile Recycling to Drive Customer Loyalty
In this episode of The Retention Marketing Podcast, Lucas and Luna examine how fashion brand Patagonia uses its Worn Wear program and textile recycling…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Email Reactivation After Product Reformulation
Episode 115 of The Retention Marketing Podcast explores how a mid-size supplement brand used email reactivation campaigns to recover customers lost after a key…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Fashion Brand Uses Email to Reduce Returns and Drive Loyalty
Returns are a massive cost for e-commerce brands — and a huge loyalty killer. Lucas and Luna dig into how one fashion brand, Patagonia, turned returns into a…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Meal Kit Brand Uses SMS to Reduce Churn by 25 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna dig into how a meal kit brand called FreshRoots used targeted SMS campaigns to reduce…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Sneaker Brand Uses Email to Personalise Repeat Offers
In this episode of The Retention Marketing Podcast, hosts Lucas and Luna explore how a direct-to-consumer sneaker brand uses email personalization to boost…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Loyalty Tiers to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a mid-sized coffee brand called Mañana Coffee uses a three-tier…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Email to Build a Subscription Habit
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer coffee brand, Roast & Revel, uses a three-email onboarding…
- The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Subscription Box Brand Uses Referral Emails to Reduce Churn
Lucas and Luna dive into how Birchbox, the beauty subscription pioneer, uses referral email campaigns to retain customers longer. They break down the specific…