Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Accessory Brand Uses SMS for Customer Retention
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet accessory brand uses SMS to retain customers after the initial purchase. The brand, Wild One, sends a thoughtful post-purchase SMS sequence that includes care tips for their products, a request for a photo of the pet using the item, and a personalized follow-up based on the pet's size or breed. This approach increased repeat purchase rate by 18% within 90 days and reduced customer service inquiries about product usage by 25%. Lucas and Luna discuss the psychology behind SMS engagement, the importance of…
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