Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Cashmere Sweater Brand Uses SMS to Retain via Weather Alerts
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a luxury cashmere brand uses weather-triggered SMS to boost repeat purchases. By monitoring local temperature drops, the brand sends personalized, timely messages with care tips and exclusive offers, creating a sense of urgency and personal connection. Discover the key metrics: a 42 percent repeat purchase rate among SMS subscribers within 30 days, a 28 percent click-through rate, and a 12 percent opt-out rate. Learn how they segment by climate zone, use predictive analytics, and balance frequency with value. This…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.