Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Watch Brand Retains Customers with Email and SMS
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a microbrand watch company uses a blend of email and SMS to turn one-time buyers into loyal collectors. They unpack the strategy behind a 'vault' waitlist that builds anticipation, the use of SMS for rare drop alerts, and the importance of post-purchase storytelling that reinforces craftsmanship. Discover why this approach works for high-consideration products, what it means for your own retention playbook, and how to balance urgency with authenticity. Tune in for a fresh angle on retention…
The skinny
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