How Cashmere Brands Use Email to Retain Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Aug 2, 2026 · 7m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how luxury cashmere brands are using email to keep customers coming back season after season. They dive into the specific strategy of one brand that sends personalized care instructions and exclusive previews to its most loyal shoppers, resulting in a 35 percent increase in repeat purchases. The hosts discuss the psychology behind email-driven loyalty in high-end retail, the importance of timing and personalization, and why a simple 'thank you' can be more effective than a discount. They also touch on the…