Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Home Fitness Brand Emails Workout Plans to Boost Repeat Purchases
In Episode 130 of The Retention Marketing Podcast, Lucas and Luna explore how a home fitness brand used email to dramatically increase customer repurchase rates. Facing the reality that only 30% of equipment buyers come back for more, the brand sent weekly personalized workout plans based on the specific equipment purchased. The results: a 55% repurchase rate within 18 months, with customers upgrading machines or buying accessories. The hosts break down the email sequence, the metrics that matter, and how brands in other categories can apply the same 'value-first' retention…
The skinny
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