Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Home Cleaning Brand Uses SMS to Retain Customers After Service Gaps
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a home cleaning brand, FreshNest, uses SMS to re-engage customers after service gaps. When a customer skips a booking for more than 30 days, FreshNest sends a personalized SMS offering a free add-on service like oven cleaning or fridge deep-clean. The result: a 40% reactivation rate within 48 hours, generating $2.1 million in incremental revenue over one year. Lucas breaks down the data behind the strategy—the timing, the offer psychology, and the customer segmentation. Luna challenges whether SMS fatigue is a risk…
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