Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Supplement Brand Uses Email Reactivation After Product Reformulation
Episode 115 of The Retention Marketing Podcast explores how a mid-size supplement brand used email reactivation campaigns to recover customers lost after a key product reformulation. Lucas and Luna break down the specific trigger—a formula change in their best-selling protein powder—and how the brand segmented its lapsed audience into three groups: loyalists who noticed the change, price-sensitive customers who switched to a competitor, and users who simply drifted away. The hosts walk through the email sequence: a transparent explanation of why the formula changed, a side-by-side ingredient…
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