Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses SMS to Retain Through Personalized Feeding Reminders
In this episode, Lucas and Luna explore how a DTC pet food subscription brand, exemplified by The Farmer's Dog, uses SMS to retain customers through personalized feeding reminders and wellness check-ins. They break down the mechanics of SMS-based retention, including timing, frequency, and the importance of two-way conversations. Learn how this approach boosts customer lifetime value and reduces churn, with practical takeaways for any subscription business. The hosts also discuss the balance between automation and human touch, and how small, thoughtful touches can make a big difference…
The skinny
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