How a Pet Food Brand Uses Referral Emails to Drive Repeat Purchases

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 20, 2026 · 7m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a premium pet food brand turned one-time buyers into loyal customers by revamping their referral email program. They break down the brand's strategy: a two-tier reward system that gives both the referrer and the new customer a discount on their next purchase, combined with a triggered email sequence that reminds customers to refer after their third delivery. The hosts analyse the data behind the campaign, including a 34 percent increase in repeat purchase rate among referred customers and a 22 percent boost in…