Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Bombas Uses SMS to Drive Repeat Purchases Through Social Impact
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Bombas, the sock-and-apparel B Corp, uses SMS marketing to turn a one-time buyer into a repeat customer by tying every purchase back to its buy-one-give-one mission. They break down Bombas's post-purchase SMS flow that shares the exact impact of each order, their timed replenishment campaign based on average sock lifespan, and how they use SMS to offer loyalty members early access to limited-edition colors. Along the way, they discuss why social mission can be a powerful retention lever when it's…
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