Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Owala Uses Email to Drive Repeat Water Bottle Purchases
In episode 150 of The Retention Marketing Podcast, Lucas and Luna explore how Owala, the water bottle brand behind the viral FreeSip lid, uses email and SMS to turn a one-time purchase into a lifetime of refills. They break down Owala's post-purchase flow that lands three days after delivery, the color-led loyalty angle that drives collectors to buy multiple bottles, and how the brand keeps engagement high with care tips and style guides. Along the way, they discuss the psychology of repeat purchases for durable goods, why scarcity in limited color drops works, and how a simple…
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