Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Abandoned Browse Emails to Drive Repeat Sales
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific tactic: abandoned browse emails. They examine how a home goods brand, Haven & Hearth, uses browse abandonment triggers—not just cart abandonment—to re-engage customers and drive repeat purchases. The hosts break down the three-email sequence: a product reminder with social proof, a UGC-style email showing the product in use, and a scarcity-driven follow-up. They also discuss timing, segmentation (new vs. returning customers), and the surprising metric: browse abandonment emails convert at 3-5%, comparable…
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