Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Grocery Chain Uses Email to Save At-Risk Shoppers
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a regional grocery chain uses email to win back at-risk shoppers before they churn. They break down the retailer's trigger-based campaigns, from first-lapse alerts to personalized offers, and discuss why timely, relevant messaging beats generic discounts. With data on open rates and redemption rates, they show how a simple 'we miss you' email can reduce churn and boost repeat visits. Lucas and Luna also talk about the psychology behind urgency and the importance of testing subject lines. Tune in for…
The skinny
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