Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses SMS to Win Back Lapsed Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna break down how a mid-size skincare brand called Nourish & Bloom used a strategic SMS win-back campaign to reactivate customers who hadn't purchased in over 90 days. They walk through the brand's specific trigger timing — day 90, day 120, and day 180 — and how each message used a different incentive tier: a 15 percent discount, a free shipping code, and a free product with purchase. Lucas explains why SMS outperformed email for this brand's lapsed audience by 4x on open rates and 2.5x on conversion, and why the…
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