Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Ritual Uses Email to Win Back Lapsed Subscribers
In this episode, we dive into the win-back email strategy used by Ritual, the vitamin subscription brand. Lucas and Luna break down the three-email sequence that targets churned subscribers with personalized product recommendations based on their previous purchases. They discuss the 15% recovery rate within 60 days, the importance of timing and segmentation, and how Ritual avoids discounts in favor of value-driven messaging. This deep dive offers actionable insights for any brand looking to re-engage dormant customers without eroding brand equity. A must-listen for retention marketers…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.