Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Book Subscription Brand Uses Email to Retain Members Through Community and Challenges
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer book subscription brand—call it PageTurners—used email to transform a one-time monthly box into a long-term community. By launching a year-long reading challenge, monthly author Q&A highlights, and a 'Book Club' email series with discussion prompts, the brand boosted annual retention from 70% to 85% in just eight months. Lucas breaks down the specific email flows: the welcome sequence that sets the challenge, the monthly personalized recommendations based on rating history, and the…
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