Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses Birthday Emails to Retain Customers
In this episode, Lucas and Luna explore how a DTC skincare brand turned a standard birthday email into a retention engine. They break down the psychology behind birthday rewards, the data on redemption rates, and the specific tactics — like tiered discounts and personalized product recommendations — that make these emails more than just a freebie. With a closer look at the brand's surprising lift in repeat purchase rate and average order value, they discuss why birthday emails are underused, how to avoid the common pitfalls, and what smaller brands can learn without a big budget. If…
The skinny
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