Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Meal Kit Brand Uses SMS to Reduce Churn by 25 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna dig into how a meal kit brand called FreshRoots used targeted SMS campaigns to reduce monthly churn by 25 percent. They walk through the specific triggers—first-delivery feedback, recipe reminder, and skip-save recovery—and the numbers behind each. Lucas explains why SMS works so well for perishable subscription models and why timing matters more than copy. Luna shares why the 'skip-save' text recovered nearly 12 percent of at-risk subscribers. If you run a subscription business or just want smarter retention…
The skinny
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