Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Hotel Chain Uses Email to Reclaim Expiring Loyalty Points
In episode 136 of The Retention Marketing Podcast, Lucas and Luna explore how a major hotel chain uses a three-email series to prevent loyalty points from expiring unused. They break down the segmentation strategy, the timing of the messages, and the surprising result: a 25% increase in redemption bookings. Learn how urgency and a small bonus can turn dormant points into repeat revenue. This episode is packed with actionable insights for any brand running a points-based loyalty program.
#HotelLoyalty #EmailMarketing #PointsExpiration #CustomerRetention #LoyaltyProgram #RedemptionRate…
The skinny
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