Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Clothing Brand Uses SMS to Sell Excess Inventory Without Discounting
Most brands panic-sale when inventory piles up — slashing prices, eroding margins, training customers to wait for discounts. But this week on The Retention Marketing Podcast, Lucas and Luna examine a different approach: how a direct-to-consumer clothing brand uses SMS to move excess inventory without a single markdown. Instead of blasting a 30-percent-off code, the brand sends subscribers 'exclusive early access' to small-batch restocks, limited colorways, and archive pieces that were never discounted in the first place. The strategy hinges on scarcity, community, and a meticulously…
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