Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Uses SMS to Win Back Lapsed Customers
In Episode 159 of The Retention Marketing Podcast, hosts Lucas and Luna explore how a skincare brand successfully uses SMS to re-engage lapsed customers after a long period of inactivity. They unpack the strategy behind a targeted win-back campaign that saw a 38 percent reactivation rate, focusing on the importance of timing, personalization, and value-driven messaging. The episode dives into the six-month window that matters most, the role of incentives versus pure messaging, and how to avoid the common pitfall of bombarding customers with generic texts. Lucas shares specific examples of…
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