Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Loyalty Tiers to Drive Repeat Purchases
In this episode of The Retention Marketing Podcast with Fexingo, Lucas and Luna explore how a mid-sized coffee brand called Mañana Coffee uses a three-tier loyalty program to turn occasional buyers into daily subscribers. They break down the specific mechanics—points per dollar, free drink at 100 points, and an extra tier for subscribers—that boosted repeat purchase rate by 45% in six months. Lucas explains why tiered programs work better than flat discounts: they create a 'sunk-cost' mindset that keeps customers returning. Luna shares a counterpoint from a study that found tier…
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