Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One Brand Uses Post-Purchase SMS to Fuel Repeat Sales
In this episode, Lucas and Luna dive into how a direct-to-consumer skincare brand, Dewleaf, turned post-purchase SMS from a transactional necessity into a repeat revenue engine. We break down the specific three-message sequence they deployed after a customer's first order: a delivery confirmation that invites a product review, a seven-day check-in with a personalized refill reminder, and a 21-day upsell message timed to when the product typically runs out. The result? A 15 percent increase in repeat purchase rate within 60 days, and a 22 percent lift in average order value from the…
The skinny
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