Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Welcome Emails Set the Tone for Repeat Purchases
In Episode 161 of The Retention Marketing Podcast, Lucas and Luna explore the underappreciated power of welcome emails in driving long-term customer retention. They dissect a specific case: how a direct-to-consumer skincare brand's welcome series, designed around a 'skin quiz' and personalized product recommendations, lifted 90-day repeat purchase rates by nearly 20 percent. The hosts break down the psychology of the 'critical first impression,' the optimal cadence and content mix for a welcome sequence, and why most brands waste this moment with generic discount…
The skinny
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