Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a DTC Mattress Brand Uses Email to Retain Through Sleep Coaching
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a direct-to-consumer mattress brand goes beyond the purchase to keep customers coming back. They explore the brand's email strategy that pairs product education with a sleep coaching program, driving repeat purchases through personalized guidance and trust-building. Lucas breaks down the numbers: a 22 percent increase in repeat purchase rate among enrolled customers, and a 35 percent reduction in churn for those who engage with the coaching emails. Luna questions whether this approach scales beyond…
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