Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Email to Retain Subscribers Through Sensory Storytelling
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a specialty coffee brand uses email to retain subscribers by turning each delivery into a sensory story. They break down the strategy behind tasting notes, roast profiles, and origin stories that make every unboxing feel personal and repeatable. The hosts discuss how the brand leverages email to build anticipation before a shipment arrives, deepen engagement with brewing guides and barista tips, and re-engage customers whose subscription is about to lapse. They also touch on the psychology of habit formation and…
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