Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Glossier Uses Email to Retain Customers Through Community
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how Glossier uses email to build a community that keeps customers coming back. They break down the 'Glossier ecosystem' — from the Into The Gloss blog to the #GlossierIRL hashtag — and explain how the brand turns customer love into repeat purchases. Lucas shares specific examples of Glossier's email campaigns, including the 'Friends of Glossier' referral program and the 'Glossier You' fragrance launch, and discusses how the brand leverages user-generated content and customer feedback…
The skinny
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