Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses Email to Build a Subscription Habit
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer coffee brand, Roast & Revel, uses a three-email onboarding sequence to turn one-time buyers into repeat subscribers. The key insight: they send a 'brew journal' email on day 7 that prompts customers to rate the coffee and choose their next roast, effectively making the subscription feel like a discovery service rather than a replenishment chore. Lucas breaks down the metrics — a 34 percent increase in subscription conversion and a 22 percent reduction in churn — while Luna questions…
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