Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Kitchenware Brand Uses Recipe Emails to Drive Repeat Purchases
In this episode, Lucas and Luna unpack how a mid-sized kitchenware brand, 'Stovetop & Co.,' turned its recipe email series into a repeat-purchase engine. The brand noticed that customers who opened at least three recipe emails in their first 30 days had a 65% higher 90-day repeat rate than those who didn't. Lucas walks through the specific trigger logic: after a customer buys a chef's knife, the brand sends a 'Knife Skills 101' recipe on day 3, a 'Sheet Pan Dinner' recipe on day 10, and a 'Knife Care' recipe on day 21. Each email features a…
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