Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Chain Uses SMS to Retain Through Predictive Reordering
In episode 156 of The Retention Marketing Podcast, Lucas and Luna dive into a fresh angle: using SMS to drive repeat purchases through predictive reordering. They explore how a regional coffee chain analyzes purchase history and weather data to send timely, personalized text messages that nudge customers back into the store. The episode breaks down the mechanics of predictive modeling, the importance of frequency and timing, and the delicate balance between helpful and creepy. Lucas and Luna discuss real-world examples, the role of customer consent, and how small businesses can implement…
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