Winc Uses Email Tasting Notes to Retain Wine Subscribers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 27, 2026 · 6m · transcript

In this episode of The Retention Marketing Podcast, we dive into how wine subscription brand Winc uses personalized email tasting notes and food pairing suggestions to keep subscribers engaged and reduce churn. Rather than relying on discounts, Winc sends detailed, unique content for each bottle a customer receives, turning a transactional delivery into an ongoing experience. The result? A reported 30% increase in retention among subscribers who actively engage with these emails. We break down the email sequence, the technology behind the personalization, and how any subscription brand—from…