Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Fashion Brand Uses Email to Reduce Returns and Drive Loyalty
Returns are a massive cost for e-commerce brands — and a huge loyalty killer. Lucas and Luna dig into how one fashion brand, Patagonia, turned returns into a retention engine. They walk through the specific email and SMS strategies Patagonia uses before purchase (fit tools and sizing videos), at delivery (care instructions and repair resources), and post-purchase (the Worn Wear program). Learn how the brand reduced return rates by 20 percent while increasing repeat purchase rate by 15 percent. Plus, a look at how returns data can be used to personalise future offers. If you're in…
The skinny
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