Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Skincare Brand Retains with SMS Loyalty Tiers
Most loyalty programs reward the wrong behaviour — big one-time spends instead of steady repeat purchases. In this episode, Lucas and Luna dig into how a direct-to-consumer skincare brand rebuilt its loyalty program around SMS engagement and tiered rewards that actually drive return visits. They walk through the mechanics: why the brand ditched points for spend-based tiers, how it used SMS to nudge customers into the next tier without feeling spammy, and the surprising number that changed everything — a 34 percent lift in repeat purchase rate among tier-two members within three months. They…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.