Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Personalized SMS Boosts Repeat Rate by 30 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer coffee roaster used personalized SMS campaigns to boost repeat purchase rate by 30 percent. They break down the strategy: segmenting by past order frequency, sending tailored product recommendations based on roast preference, and timing messages around the typical coffee depletion cycle. The brand achieved a 12 percent click-through rate and a 4 percent conversion rate on SMS, while email conversion sat at 1.5 percent. Lucas and Luna discuss why SMS feels more intimate and urgent, how to avoid…
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