How a Supplement Brand Uses SMS to Boost Repeat Purchase Frequency

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 10, 2026 · 9m · transcript

In this episode of The Retention Marketing Podcast, Lucas and Luna dive into a specific case study of a supplement brand that increased repeat purchase frequency by 35 percent using targeted SMS campaigns. They break down the strategy: sending a personalized text on day 14 after purchase—when initial supply typically runs low—with a one-click reorder link. The hosts discuss why SMS works better than email for time-sensitive replenishment reminders, how the brand segmented customers based on product type, and the importance of timing and message brevity. They also explore potential pitfalls…