How a Protein Brand Uses Email to Win Back Gym Dropouts

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jul 12, 2026 · 10m · transcript

Lucas and Luna examine how a DTC protein powder brand called Ripped Science uses a three-email win-back sequence to re-engage customers who stop ordering after 60 days. They break down the specific triggers: first email at day 60 with a 15 percent offer, second at day 90 with a testimonial from a returning customer, third at day 120 with a 'we miss you' subject line and a 25 percent code. The hosts discuss why the brand avoids SMS for this audience (too intrusive for lapsed gym-goers) and how the sequence lifted repeat rate by 22 percent in six months. They also talk about the role…