Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Tea Brand Uses SMS to Boost Repeat Rate by 60 Percent
In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a direct-to-consumer tea brand increased its repeat purchase rate by 60 percent using a targeted SMS campaign. The brand, which had struggled with a high churn rate after the first order, implemented a personalized text message sequence triggered by purchase history and customer preferences. The campaign included a welcome offer, a mid-cycle check-in with a recipe tip, and a replenishment reminder timed to the average tea consumption rate. The hosts break down the strategy, the timing, and the metrics, and discuss…
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