Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses SMS to Shorten Repeat Purchase Cycles
In this episode, Lucas and Luna examine how a pet food brand used targeted SMS campaigns to shorten the average time between repeat purchases from 45 days to 28 days. They break down the two-part strategy: a post-purchase 'check-in' text at day 10 to reinforce the purchase decision, and a 'running low' reminder at day 21 with a direct link to reorder. The hosts analyze the data behind the campaign, including a 62 percent click-through rate on the reminder messages and a 34 percent increase in repeat purchase rate within 30 days. Lucas and Luna also discuss the psychology…
The skinny
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