Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Footwear Brand Uses Post-Purchase Surveys to Boost Repeat Rate
In this episode of The Retention Marketing Podcast, hosts Lucas and Luna explore how an independent footwear brand used a simple post-purchase survey to increase its repeat purchase rate by 25 percent in just three months. The brand sent a one-question survey 72 hours after delivery, asking customers what they loved most. Based on responses, they segmented buyers into three groups: 'comfort fans,' 'style seekers,' and 'price-conscious.' Each group received a tailored follow-up email sequence with product recommendations and a referral offer. The result: a 20…
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