Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent
In this episode, Lucas and Luna drill into how a mid-sized coffee roaster—let's call it 'Morning Fuel'—used SMS to turn one-time buyers into repeat customers. They walk through the specific three-message sequence the brand deployed: a thank-you with a brewing tip, a reorder reminder timed to when the average bag runs out, and a surprise 'we miss you' offer. The result? A 40 percent lift in repeat purchase rate within 90 days. The hosts discuss why SMS outperformed email for this particular audience (younger, mobile-first, habit-driven), how the brand measured…
The skinny
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