Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Brand Uses Abandoned Cart SMS to Win Repeat Customers
Episode 96 of The Retention Marketing Podcast. Lucas and Luna dig into how a pet supply brand, Pettail, uses abandoned cart SMS messages to convert one-time buyers into repeat customers. They walk through the exact three-message sequence: a triggered text at 30 minutes with a product photo, a follow-up at 4 hours with a social proof line, and a final offer at 24 hours with a small discount. Lucas shares the data: 18 percent of recipients clicked through, 9 percent purchased, and of those, 63 percent made a second purchase within 60 days. Luna pushes back on whether discounting trains…
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