Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How a Pet Food Brand Uses SMS to Recover Lapsed Customers
In this episode of The Retention Marketing Podcast, Lucas and Luna dive into how a pet food brand used targeted SMS campaigns to win back customers who hadn't purchased in 90 days. They break down the specific strategies: a three-message sequence with personalized offers, timing based on pet food consumption, and A/B testing discount levels. The brand saw a 35% reactivation rate and a 20% increase in repeat purchases from lapsed customers. Lucas and Luna discuss the importance of using purchase data to predict when a customer is likely to run out of product, and why SMS is effective for…
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