How a Tea Brand Uses SMS to Build a Subscription Habit

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Jun 30, 2026 · 7m · transcript

Lucas and Luna dive into how a direct-to-consumer tea brand, Steep & Sip, transformed its one-time buyers into monthly subscribers using a carefully timed SMS sequence. The brand's strategy hinges on sending a 'tea check-in' text exactly seven days after the first order, followed by a personalized recommendation and a one-tap subscribe link. The result: a 34 percent increase in subscription conversions within three months. Lucas breaks down the three-message sequence—check-in, recommendation, and urgency—and why SMS outperformed email for this audience. Luna challenges whether…